Monthly Archives: October 2013

SA government must do better at development education and people-to-people links

With all the networking I’ve been doing over the past eight months, I’ve got to meet so many interesting people doing exciting things. I’ve been inspired, encouraged and learnt so much about how to improve the way I do things.

The highlight of last week (perhaps my year?) was the opportunity to meet people involved in the AusAID Australia Awards – Africa Programme. Ever heard of that? Well, let me enlighten you, as I was………. This is my short version, however, you can visit www.adsafrica.com.au or http://www.ausaid.gov.au/australia-awards if you want more information.

The Australian government, through its Agency for International Development (AID), has been working very hard and investing millions in its efforts towards achieving the UN’s Millenium Development Goals (MDGs) of eliminating poverty and hunger, improving health, gender equality, education, and environmental sustainability, as well as creating global partnerships. It has shown its commitment by giving assistance in these areas to over 145 developing countries. Examples include delivery of: sanitation and clean water supply programmes in African countries like Mozambique, Tanzania, Zimbabwe and South Africa; measles and polio immunization programmes in Papua New Guinea; building a bridge across the Mekong River giving marginalized people in East Asia more mobility and accessibility to economic opportunities.

AusAID works with governments of developing countries to improve the way they deliver social, economic and community services. Through partnerships and policy dialogues with specific organisations, clinics and schools are built, advice and training is given; management systems are put in place – all with a view to improving crucial services and empowering people.

Enter the Australia Awards… The Australian government provides funds for educational and training opportunities for key people who take up scholarships in Australia where they study and develop skills that empower them to contribute to capacity and skills building and leadership on their return to their home countries. In this way these awardees, with potential to be future leaders, change-makers and advocates for a better life – socially and economically, promote the development and improvement in the quality of health, educational, social and civic services and make a difference to their communities and their countries.

There is a message in this: If the Australian government can implement a development education and training initiative in Africa, surely the South Africa government can too? Let’s follow their lead.

As communities explode over lack of services delivery and as over 20,000 South African matriculants prepare to enter the working world, it behoves leaders in business, education and civic organisations to get into gear on urgent dialogue, action and proactive partnerships to speed up reform of skills development and training programmes to increase job creation, reduce poverty, improve service delivery, energise our economy and develop good citizens.

What businesses want – exposure and publicity

NEED TO GET PUBLICITY FOR YOUR COMPANY?
REAL Communication Consulting’s Dee Viney is running another PR Boot Camp workshop: entitled “Creating news for your business.”

All businesses want exposure and many people say they’d love to create more awareness of their products, activities and services and brands, but just don’t know how to – apart from just placing adverts. This intensive workshop aims to help business people plan to connect and grow through news creation and media releases. Using experiential learning techniques, Dee will get attendees to share their own experiences while acquiring new knowledge and skills.

Each participant will learn to:
communicate with key stakeholders;
target corporate messages and actions effectively in the media; and
write an effective press release.

Choose from two dates: 30 October or 21 November from 8.30 to 12.30 at Chamber House, Royal Showgrounds, PMB.

The cost is R 550 per person including a Workbook and refreshments.

I’m Going Google

One of the major things about starting a new business is all the intense learning and knowledge acquisition that takes place every single day! It’s mind-boggling. It’s inspiring!

Since January, I’ve been working extremely hard. I’ve joined business networking groups, I’ve met hundreds of new people, had umpteen face-to-face meetings and drank megalitres of coffee – all in the name of ‘getting myself out there’! I’ve learnt that networking is an incredibly powerful business and communication tool.

However, when I’ve wanted to publicise my PR Boot Camp workshops I’ve used the same old methods of emailing, messaging, putting up posters and sending advertorials to my local media and Chamber of Business for distribution. Not much response. It feels like I’ll never ‘get out there’. I’ve also made the huge mistake of ‘shot gun’ advertising in local newspapers, in the hope of targeting a few who might be interested in my offerings….. with no success.

I’ve also been bumbling around with my website, LinkedIn, Outlook and my Gmail – sending my contacts notices of all my activities, while seeking assistance from online groups that incessantly send me hints and guidelines on marketing my business via Blogs, SEO, PPC, Pinterest to name a few. But I don’t understand half of what they’re saying! It’s just all so confusing. The new social media terms mean very little to me, so I revert to the very backward, rather unsuccessful options that leave me feeling despondent.

BUT then I met a man! A man who knows his way around technological devices, computer jargon and social media applications like no-one I’ve ever met before. A man who displays the patience of Job with my brainless questions; who quietly, rationally explains to me that everything I need is right under my nose – in Google. He explains the value of Google Docs, Adwords and the Keyword tool.

I’m excited! Help has arrived. My very own cyber-saviour! And I’m taking full advantage. I’ve downloaded a Google Tips booklet and I’m getting into Google!

My young cyber-mentor assures me I’ll be ‘on the [Google] map’ in no time. I’m putting my faith in him. So once I’ve learnt something and experimented with it, I’ll share it with you.

Meanwhile, I’m revelling in the fact that today, especially with all this new tech social media stuff, nobody is a ‘fundi’. Gone are the days when there were knowers and learners. We’re all a bit of both and the more sharing of information, know-what and know-how that circulates, the better we’ll all feel and be. It’s a new creative, collaborative knowledge-building era and I’m so glad I’m part of it!

Back by popular demand – another ME Morning!

Guilt-free ME Morning
Now on a Saturday for those who missed out last time……

You are invited to enjoy a morning of
Quality, effective ME time!
Leave your chores and troubles behind &
take a drive to the spectacular site of
The Barn, at Kwanyoni, Hilton
On Saturday, 19 October
From 9.00 – 12.30

The subject is ME!
That’s YOU! Celebrate who you are with…..
a presentation on Self Esteem by Deborah Don
a talk on a New Season for YOU by Desrae Coventry
a circle dance, some Tai Chi, much conversation,
coffee, tea & eats.
You’ll receive and share information, ideas and concepts –
some new, some old, some you know, some you don’t want to know, others you’ll want to explore and embrace!

Just come, relax and enjoy yourself.

The cost is R 200 per person

Details and RSVP: Desiray (Dee) Viney

Cel: 082 875 7194 Fax: 086 648 9895 Email: dviney@realcommunications.co.za