Monthly Archives: February 2014

PR Boot Camp re-scheduled

Are you a business owner wanting to develop your Brand,

communication1

 NGO wanting to create awareness or in

HR, PR, or marketing and needing to become even more effective

You must attend the

Public Relations Boot Camp

Get a new understanding of

  • Current trends in PR and Branding
  • Developing your corporate vision, identity and brand
  • Building relationships with your key stakeholders
  • Strategic planning for a strong reputation.

Date: Thursday 20 March 2014

Time: 08.30 – 12.00

Venue: Chamber House, Royal Show Grounds, PMB

Cost: R 550 per participant

 Contact:  Desiray (Dee) Viney

Good Branding is everybody’s business

 

“No man is an island, entire unto itself, but rather a piece of the whole”

And no business can “make it on its own” or say “to hell with the rest”……..

Strategise your branding
                                Strategise your branding

Every business is an integral part of a community, society, country and the world.  And nowadays a concerned public is watching business more closely and able to scratch the surface of your utterances and actions to reveal the true you. What it finds impacts your business reputation.

A business has to start its branding process by exploring its core values. Yes, values. Today there are powerful societal and political forces at play and these are influencing how the public and audiences perceive a business. If your business shows a blatant disregard for certain labour or environmental principles, they won’t like you, even if your product is top-notch.

Strategic brand communication planning is a must for all businesses. Those who don’t engage in strategizing their brand communication will suffer negative consequences that directly impact their operations, stakeholder engagement and reputation management:

  • Strategic branding gives you a sound foundation based on your beliefs and values.
  • A strategy provides the criteria for defining who you are and what you want to achieve; it finds opportunities to focus on your strengths and reformat weaknesses. It differentiates you from the rest, positions you exactly where you want to be and gives you a competitive edge.
  • Identifying who your people or stakeholders are and what their needs and expectations are, gives you the advantage of direct, relevant and meaningful engagement with them.
  •  A strategy ensures that you plan your communication and your actions to reflect and reinforce your values. The integrity of your business ensures ongoing delivery on its promises and achievement of its goals.
  • Strategic planning is a mindful, purposeful process aimed at long-term commitment to stakeholder engagement and relationship building, and addresses issues of sustainability, good governance, ethical branding and reputation, using these as guiding principles in the business.
  • A strategy works from the inside out where your internal goals are aimed at making the ‘outside’ world a better place for all, and ensuring that the people out there want to continue doing business with you – this applies to both commercial and social brands.
  • Strategy is for a good business, it’s good for business and it makes great business sense.

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Employee relations is core to any Business Branding Strategy.

Connect, engage and win together

Connect, engage and win together

Strategic business communication planning should start ‘from the inside out’.  Leaders and managers should begin with a journey to the ‘source’ and purpose of their business, to find the real values that drive them forward to growth, prosperity and sustainability.

Once they’re identified their values and set their goals, the obvious next step would be to share them with the people within the company who, on a daily basis, have to ‘live’ those values and work to achieve those goals.  They have to buy in to them, making the company’s values and goals their own. Their actions and behaviour have to reflect their belief in the company and what it stands for. Some would refer to this as developing a ‘corporate culture’.

However, too often business leaders fail to share and instil the common core values and then wonder why there’s a mismatch or non-alignment between their values and customer satisfaction.

Here are some points on Strategic Employee Relations Planning. It can go a long way in developing a common culture that positively affects and benefits the employees themselves, customers and other stakeholders, the brand and ultimately the company reputation:

  • Business Leaders have to be audience-centric, and employees are the key audience. Leaders and managers have to listen to them in order to be ‘listened to’
  • Internal communication and engagement must be two-way and ongoing to contribute to team cohesion, performance, productivity and profitability
  • Employees must feel supported by management; their individual needs for growth and skills development must be addressed for mutual benefit
  • Knowing they and management have a shared purpose and vision gives employees the desire to achieve the common goals
  • Where there are actions aimed at fulfilling common goals, measurability, evaluation and constant reflection are welcome and valued
  • Rewards for achievement are a motivation to perform and reach goals together
  • Shared values and goals lead to shared responsibility where each employee knows what’s expected of him, as part of the whole organisation.

So it is vital that your Strategic Employee Relations Plan is used as a tool that underpins all your business activities.