Tag Archives: boot camp

Exploring trends in Branding and PR without men

We ran another very successful PR Boot Camp on Thursday, 20 March. The theme was “Exploring current thinking and trends in Branding and PR.” We covered a wide range of branding and PR information and each participant shared their experience and knowledge on the topic and then got down to actually reworking their own strategies based on their new insights.

Marcel, Lindy and Des hard at workParticipants hard at work

Some of the key questions and issues raised included the ones I’ve listed below and, over the next month or two, I’ll be dealing with each one in a separate blog. However, here I want to focus on the last one: Why is it so difficult to draw local men to PR and Branding workshops?

The PR Boot Camp attracted a group of highly professional participants, including an attorney, two marketing managers – one from a large private hospital, the other from a firm of lawyers – a graphic designer and website builder, a business coach, an owner of companies, a human resource manager, and an online networking business operator. They proved to be a facilitator’s dream because they contributed constantly with insight, expertise and questions. The only thing was – they were all female! We had to ask ourselves, where are the men of Maritzburg?

No rest for the Marketing Manager Boot Camps are hard work

This opened the way for a deviation to an interesting discussion on workplace gender issues. Several of the women there had experienced a sense that some – NOT ALL (no need to get your jockstraps in a knot now!) – men in business still showed ‘traditional’ attitudes towards women. Examples included not taking seriously suggestions on business management that came from a woman; men would pay thousands of rand to go to Johannesburg to attend a seminar when facilitated by a man, while not attending a local one run by a woman of equal calibre; corporate men are generally slow to change or implement new ideas or procedures that are initiated by women.

What IS the reason for these attitudes and behaviours in 2014?

Feel free to comment…………..  while you await the blogs on:

1. Why Brand? Is branding only for cattle?

2. Why a Mission Statement?  Read this article: http://www.inc.com/geoffrey-james/mission-statements-are-a-joke.html

3. Why Ethics and Values in business?

4. How to outplay the Competition?

5. Why Social Network platforms?

6. Why a Communication Strategy?

7. How to brand and market a coaching business?

8. Why is it so difficult to draw local men to PR and Branding workshops?

 

Don’t forget the PR Boot Camp!

Business people, NGOs and Job seekers alike could gain by attending these 2 full-day workshops on 4 and 11 June at Chamber House, the Royal Showgrounds, Pietermaritzburg from 8.30 to 4.30! Facilitated by Desiray Viney and Mo Machesela, the workshops take participants through their paces, applying new ideas to what they already know, to come up with exciting plans for their own organisations and themselves.

Contact Desiray on dviney@realcommunications.co.za or Cel: 082 875 7194

PR “Boot Camp” Workshops

Getting ahead in Public Relations – A Series of 4 Workshops

The venue is The Barn at Kwanyoni in Hilton [District Road 534, off Hilton College Road]
Each Tuesday morning 8.30 – 12.30, from May 21 to June 11

Who should attend?
Managers, supervisors, NGO staff, public service personnel and individuals who need to communicate more effectively with key stakeholders with a view to building relationships and enhancing reputation.

Objectives
To develop an understanding of why and how stakeholder relations can build a company’s brand and reputation through a strategy of targeted messages and actions.
This series of workshops teaches participants the basics of:
• The role of PR in building stakeholder relationships
• Developing a mission statement and corporate identity
• Constructing messages, selecting media and activities
• Specialised PR techniques.
The purpose is to enable participants to engage interactively with the information or theory by applying it to their own organisation. Facilitator, Desiray Viney, guides participants through the process of analysing their work situations; planning and strategizing; using techniques relevant to their own scenarios. Based on the experiential learning concept, using and sharing information facilitates understanding and retention. Hence, participants can return to the workplace able to contribute to the organisation’s PR plans and actions.
Cost
Each workshop costs R500 per participant. This includes the workbook and refreshments.
The cost of attending all four workshops is R 1,800-00 per participant – a saving of R200 – if paid in full in advance.
Ideally, participants should attend all four workshops to obtain a certificate of completion, however, each workshop is also offered as a stand-alone.
PR Workshops’ Schedule
Date Workshop Title Topics covered
Tues, 21/5
8.30 – 12.30 What’s up? Development, Role & function of PR
Who cares? Setting goals and Identifying Publics
Tues, 28/5
8.30 – 12.30 Who are you?
Do you care? Corporate culture, identity, image and reputation
Tues, 4/6
8.30 – 12.30 Say and do what? How do you communicate and behave with publics?
How? Why? Developing messages for publics to improve relations
Tues, 11/6
8.30 – 12.30 So what? Corporate citizenship – being part of a greater system.
What else? Explore PR techniques to build reputation & fulfil goals.

Contact
For information and bookings contact Desiray Viney at REAL Communication Consulting:
Cel: 082 875 7194 Email: dviney@realcommunications.co.za
Visit www.realcommunications.co.za