Over the years business has learnt that reputational capital is not gained only through product quality and sales, but also through the way we do business and the impression we make on our key stakeholders through our actions externally, in society, and in the the way we deal with our employees. Therefore it is necessary to develop the knowledge and skills to maintain and manage these ‘target public’ relations to create a positive brand image that leads to loyalty to us when the going gets tough.
For a business or organisation to be consistent, clear and in its stakeholder communication and action, all employees and management have to uphold the same values and mission and develop common messages or stories based on this vision, and be specific to each of their stakeholders. Each target public, including staff, must feel they have a stake in the success of a company they’re involved with.
And that is where a workshop course in public or stakeholder relations can be extremely useful – not only for management, but for shop-floor people too. Learning more about how corporates communicate is crucial in getting all employees aware of the influence of their communication and actions on specific publics.
Using an experiential learning method within a workshop format, participants at these workshops are exposed to the ‘theory’ of public relations while engaging with theory by applying it to their specific work scenarios. This enables them to return to the workplace with new ideas and perspectives to contribute to the corporate communication function.
REAL Communication Consulting is facilitating its first series of workshops entitled, An Introduction to Public Relations, in May/June. It is aimed at small business owners and staff, NGOs, public service providers and individuals who want to improve their relationship building through communication. Each workshop will run on a Tuesday morning from 8.30 to 12.30 over four weeks from May 21 to June 11. The venue is The Barn at Kwanyoni in Hilton. Being in a beautiful environment away from the office stimulates interaction with people from other companies and encourages out-of-box thinking. Participants can then return to work with positive and constructive contributions to the company’s operations.
A Workshop schedule and the cost will be posted on the website too.
Anyone interested can contact the facilitator, Desiray.