Tag Archives: corporate identity

Why a Mission Statement?

Why a Mission Statement?

Part of my work as a communication strategist is to ensure that my client (business, organisation or even individual) plans where it is going and how it is going to get there. Together we develop a ‘blueprint’ that serves to align its business plan with its communication plan so that the overall ‘dreams or hopes’ articulated in the mission statement, are fulfilled.

There are many debates around whether or not a mission statement is worth all the attention we afford it. Some say it’s a waste of time, while others say it represents the soul of the organisation; it is a declaration of intent, the guiding principles for the way a company behaves.

Take a look at Geoffrey James’ article: Mission Statements are a Joke

http://www.inc.com/geoffrey-james/mission-statements-are-a-joke.html

Then take a look at the article on Holstee’s Manifesto:    

Inspirational mission statement

http://www.inc.com/magazine/201202/a-powerful-mission-statement.html

What are your thoughts on a Mission Statement?

Exploring trends in Branding and PR without men

We ran another very successful PR Boot Camp on Thursday, 20 March. The theme was “Exploring current thinking and trends in Branding and PR.” We covered a wide range of branding and PR information and each participant shared their experience and knowledge on the topic and then got down to actually reworking their own strategies based on their new insights.

Marcel, Lindy and Des hard at workParticipants hard at work

Some of the key questions and issues raised included the ones I’ve listed below and, over the next month or two, I’ll be dealing with each one in a separate blog. However, here I want to focus on the last one: Why is it so difficult to draw local men to PR and Branding workshops?

The PR Boot Camp attracted a group of highly professional participants, including an attorney, two marketing managers – one from a large private hospital, the other from a firm of lawyers – a graphic designer and website builder, a business coach, an owner of companies, a human resource manager, and an online networking business operator. They proved to be a facilitator’s dream because they contributed constantly with insight, expertise and questions. The only thing was – they were all female! We had to ask ourselves, where are the men of Maritzburg?

No rest for the Marketing Manager Boot Camps are hard work

This opened the way for a deviation to an interesting discussion on workplace gender issues. Several of the women there had experienced a sense that some – NOT ALL (no need to get your jockstraps in a knot now!) – men in business still showed ‘traditional’ attitudes towards women. Examples included not taking seriously suggestions on business management that came from a woman; men would pay thousands of rand to go to Johannesburg to attend a seminar when facilitated by a man, while not attending a local one run by a woman of equal calibre; corporate men are generally slow to change or implement new ideas or procedures that are initiated by women.

What IS the reason for these attitudes and behaviours in 2014?

Feel free to comment…………..  while you await the blogs on:

1. Why Brand? Is branding only for cattle?

2. Why a Mission Statement?  Read this article: http://www.inc.com/geoffrey-james/mission-statements-are-a-joke.html

3. Why Ethics and Values in business?

4. How to outplay the Competition?

5. Why Social Network platforms?

6. Why a Communication Strategy?

7. How to brand and market a coaching business?

8. Why is it so difficult to draw local men to PR and Branding workshops?

 

Another successful REAL PR Boot Camp

Workshop participants "at work"!

Workshop participants “at work”!


On Wednesday 23 July fifteen people attended an intensive morning PR workshop. From a range of businesses from attorneys, media, newspaper,and nature reserve staff, organisational risk managers, a printer, an health therapist, a refrigeration and air conditioning specialist, and a wealth navigator, participants were given an overview of the role of PR in an organisation. Topics covered included developing a corporate identity, planning a PR programme and writing media releases for publicity.

The evaluation indicated that time was too short to cover all these in enough depth, so – guess what? – plans are afoot to run a series of workshops specifically for activities like writing for the media, corporate social responsibility, and planning a PR programme.

If anyone is interested in any workshop relating to corporate communication, contact me and I will add you to my database/mailing list. There are so many exciting workshops in the pipeline. We also offer CUSTOM-made formats for presenting information and skills development to suit specific companies’ needs.

Participants enjoying the workshop

Participants enjoying the workshop

PR “Boot Camp” Workshops

Getting ahead in Public Relations – A Series of 4 Workshops

The venue is The Barn at Kwanyoni in Hilton [District Road 534, off Hilton College Road]
Each Tuesday morning 8.30 – 12.30, from May 21 to June 11

Who should attend?
Managers, supervisors, NGO staff, public service personnel and individuals who need to communicate more effectively with key stakeholders with a view to building relationships and enhancing reputation.

Objectives
To develop an understanding of why and how stakeholder relations can build a company’s brand and reputation through a strategy of targeted messages and actions.
This series of workshops teaches participants the basics of:
• The role of PR in building stakeholder relationships
• Developing a mission statement and corporate identity
• Constructing messages, selecting media and activities
• Specialised PR techniques.
The purpose is to enable participants to engage interactively with the information or theory by applying it to their own organisation. Facilitator, Desiray Viney, guides participants through the process of analysing their work situations; planning and strategizing; using techniques relevant to their own scenarios. Based on the experiential learning concept, using and sharing information facilitates understanding and retention. Hence, participants can return to the workplace able to contribute to the organisation’s PR plans and actions.
Cost
Each workshop costs R500 per participant. This includes the workbook and refreshments.
The cost of attending all four workshops is R 1,800-00 per participant – a saving of R200 – if paid in full in advance.
Ideally, participants should attend all four workshops to obtain a certificate of completion, however, each workshop is also offered as a stand-alone.
PR Workshops’ Schedule
Date Workshop Title Topics covered
Tues, 21/5
8.30 – 12.30 What’s up? Development, Role & function of PR
Who cares? Setting goals and Identifying Publics
Tues, 28/5
8.30 – 12.30 Who are you?
Do you care? Corporate culture, identity, image and reputation
Tues, 4/6
8.30 – 12.30 Say and do what? How do you communicate and behave with publics?
How? Why? Developing messages for publics to improve relations
Tues, 11/6
8.30 – 12.30 So what? Corporate citizenship – being part of a greater system.
What else? Explore PR techniques to build reputation & fulfil goals.

Contact
For information and bookings contact Desiray Viney at REAL Communication Consulting:
Cel: 082 875 7194 Email: dviney@realcommunications.co.za
Visit www.realcommunications.co.za