Why a Mission Statement?
Part of my work as a communication strategist is to ensure that my client (business, organisation or even individual) plans where it is going and how it is going to get there. Together we develop a ‘blueprint’ that serves to align its business plan with its communication plan so that the overall ‘dreams or hopes’ articulated in the mission statement, are fulfilled.
There are many debates around whether or not a mission statement is worth all the attention we afford it. Some say it’s a waste of time, while others say it represents the soul of the organisation; it is a declaration of intent, the guiding principles for the way a company behaves.
Take a look at Geoffrey James’ article: Mission Statements are a Joke
Then take a look at the article on Holstee’s Manifesto:
What are your thoughts on a Mission Statement?