Tag Archives: Lotto

Aspiring communicators sharing their skills

With the growth of NGOs, advocacy groups and charities in South Africa, and the decline in funding to these extremely vital organisations in our society (Lotto has let many down), they are having to develop strategies to create awareness of their activities and to raise funds to survive. However, the volunteers who work for these groups are not qualified or skilled to carry out such communication and marketing activities. That is when educational institutions, as part of their community engagement or responsibility, must offer training services whereby interns from the university share their knowledge and skills to enable individuals and organisations in the local community to advance awareness and growth. At the same time the post graduate interns get hands-on training and research experience. They also develop a sense of the social needs of the local community…
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