Tag Archives: reputation management. fragmentation

Exploring trends in Branding and PR without men

We ran another very successful PR Boot Camp on Thursday, 20 March. The theme was “Exploring current thinking and trends in Branding and PR.” We covered a wide range of branding and PR information and each participant shared their experience and knowledge on the topic and then got down to actually reworking their own strategies based on their new insights.

Marcel, Lindy and Des hard at workParticipants hard at work

Some of the key questions and issues raised included the ones I’ve listed below and, over the next month or two, I’ll be dealing with each one in a separate blog. However, here I want to focus on the last one: Why is it so difficult to draw local men to PR and Branding workshops?

The PR Boot Camp attracted a group of highly professional participants, including an attorney, two marketing managers – one from a large private hospital, the other from a firm of lawyers – a graphic designer and website builder, a business coach, an owner of companies, a human resource manager, and an online networking business operator. They proved to be a facilitator’s dream because they contributed constantly with insight, expertise and questions. The only thing was – they were all female! We had to ask ourselves, where are the men of Maritzburg?

No rest for the Marketing Manager Boot Camps are hard work

This opened the way for a deviation to an interesting discussion on workplace gender issues. Several of the women there had experienced a sense that some – NOT ALL (no need to get your jockstraps in a knot now!) – men in business still showed ‘traditional’ attitudes towards women. Examples included not taking seriously suggestions on business management that came from a woman; men would pay thousands of rand to go to Johannesburg to attend a seminar when facilitated by a man, while not attending a local one run by a woman of equal calibre; corporate men are generally slow to change or implement new ideas or procedures that are initiated by women.

What IS the reason for these attitudes and behaviours in 2014?

Feel free to comment…………..  while you await the blogs on:

1. Why Brand? Is branding only for cattle?

2. Why a Mission Statement?  Read this article: http://www.inc.com/geoffrey-james/mission-statements-are-a-joke.html

3. Why Ethics and Values in business?

4. How to outplay the Competition?

5. Why Social Network platforms?

6. Why a Communication Strategy?

7. How to brand and market a coaching business?

8. Why is it so difficult to draw local men to PR and Branding workshops?