Tag Archives: values

‘MUST HAVES’ FOR BOSSES REVEALS NEED FOR LOCAL STUDY

REAL Communication Consulting’s Desiray Viney ran a workshop entitled, ‘Must Haves’ for The New Age Executive at Pietermaritzburg Chamber of Business this week.

Attended by managers and directors of business, industry and NGOs, it produced much discussion around the qualities, attributes, skills and actions of an effective manager or leader in this volatile, uncertain and fast-paced world.

Participants were asked to work through a given list of twelve (from leading writers) and to select and rank their own Six ‘Must Haves’ for Executives list. It culminated in this list:

Have the courage and skills needed to lead an organisation in today’s environment – To build the confidence of your people to achieve the impossible: constant improvement, growth against a backdrop of extraordinary challenges and growing stakeholder expectations.
Know that all people in your organisation are important – make the effort to be in their presence. Don’t be too far removed from those who matter most – within boundaries. People at the “bottom” are more informed and empowered than ever. Respect them. While they need your wisdom and direction, you should draw on their input in your decision-making.
Ask the difficult questions and have the tough conversations on all levels of the organisation. Know the facts crucial to making wise decisions, and make a conscious decision that knowing the truth, being respected and doing what is right is most important, more so than being liked or avoiding conflict.
Communicate purposefully! Don’t allow an information vacuum. Give feedback. Muzzle your voice, listen to what others think, and schedule face-to-face interactions.
Know that values drive people’s behaviour, strive to create a values driven organisation. Remain true to your own values, which should match those of your organisation. Enable people to strive for excellence, and celebrate when they achieve. Have fun too.
Have a Plan, acknowledging the speed of socio-political and economic change and how these interact and impact your business. The rate of change is very fast and it’s becoming more difficult to predict these forces in society, but you still need to strive to understand them.

Taki Anastasis, Sunshine Bakery’s chief executive, distinguished between the leader and the manager roles and explained how sometimes there’s a gap in their understanding of certain issues and how they communicate their understanding of values and instructions etc.

Kai Steinfeld, MD of Pfisterer, maintained that “In a global production-based company, having a vision and planning is essential.”

This workshop raised a number of issues in Business. Clearly, every business is unique and requires leadership appropriate to its operational environment. It also highlighted the need for more research on how local company bosses communicate and implement their vision, values and strategies. Information collected would provide the appropriate data and findings to advance leadership in South Africa.

What Executives Must Have now…

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What Executives Must Have … So much is being written about leadership today. The state of the world and business demands it. We all know we need good leaders in all spheres of life. But let’s explore what good leaders have and what they do…….

Relationships make leadership

In this VUCA world – Volatile, Uncertain, Complex, Ambiguous – characterised by knowledge creation and change, real leaders are those who are aware of the challenges and problems and build coherent strategies and responses to surmount them. (From Jean-Francois Manzoni’s “Breaking bad leadership habits”).

This VUCA world demands that we start doing things differently, that we manage ourselves and our people differently. And we have so much useful, valuable information around us today, all we have to do is study it, synthesise it, create new knowledge from it and then apply it to our own working lives. The value of Emotional Intelligence in leaders and the LEAP principles of Leadership Excellence through Awareness and Practice are examples of this.

Like Samuel Bacharach (Bacharach Leadership Training), I am an academic who believes in the value of utilising theories, debates and studies in the context of business, translating academic ideas into business concepts. Based on leadership research and ideas around Neurolinguistic Programming (taking attributes, characteristics and features from others and transferring them to oneself through mindfulness, learning new skills, capabilities and habits) I have developed my training workshops.

My most recent catalyst has been Toby Moore’s article, Six ‘must haves’ for the new age executive. Apart from the business acumen and sound judgment required of leaders, Moore adds: Visionary, Presenter, Communicator, Technologist, Peer and Champion. I took these leadership attributes or characteristics and blended them with some traditional and some newer concepts to come up with, what I call I-CARE Leadership. And this is the foundation for my next workshop which I have entitled, “Must haves for the new age executive.”

I run workshops with Executives, Managers and Leaders, offering attendees actionable insights and findings to take back to their work, integrating new information and ideas into their behaviour and communication at work. Watch this space for details of my next Workshop: ‘Must Haves’ for The New Age Executive.

‘MUST HAVES’ for THE NEW AGE EXECUTIVE

Putting humanity back into Business

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Putting humanity back into Business

People create businesses, people are businesses, people drive businesses and people break businesses. So why overlook people and the human aspect of business?

This is the information society and we need to change our tactics!
People know more than we think. People have more power than we think. So why should they choose you? It’s time to change how we communicate and connect with our people, change our marketing, advertising and PR practices and change the entire ‘ecosystem’ of our company.

Accessibility to technology and media saturation has informed people and empowered them to engage in the public sphere. If they feel strongly enough about an issue they can garner huge support to oppose or protest against it. The growth of this ‘civic’ power has seen the rise of advocacy and social pressure groups and, their actions could cause losses for a company. Consider, for example, the role of anti-alcohol-abuse groups to bring about a ban on alcohol advertising in SA.
Big business is beginning to acknowledge its interdependence with other groups; it can’t act irresponsibly or unethically and not be accountable – what it does affects others and if it impacts negatively on them, there could be negative consequences. Hence, as companies are part of society, they should act like social and economic entities, become corporate citizens and change how they do things.
To survive as part of a greater system: A business or organization should focus mindfully on the following:

1. Know why it exists. Get to its ‘source’ and develop a goal and values-driven mission which must be turned into a written statement by which it conducts itself. If a mission statement is only about sales and profit, customers will go to someone who CARES. It has been proven that people support companies not only for their prices, they choose them because they understand them and their needs.

2. Do some research and planning to develop strategies, objectives and tactics to guide your communication (SWOT and PEST analysis will help to set you on the right path). There is nothing haphazard about PR and integrated marketing communication. Plan and strategize to achieve your goals.

3. Develop an identity and brand that is unique to you and your goals, is recognisable & memorable. Based on cognitive psychology, visuals like logos and slogans can attract people and create associations that are positive, based on their own good experiences which are often emotional not rational.

4. Identify its key target groups or stakeholders, not only customers, but community, media and environmental groups. Understand them and their needs and connect with them based on this knowledge. Ask what information they need about your product and your company. And use all platforms, traditional and online, to share relevant and focussed information with them.

5. Connect proactively with your stakeholders or targets. Engage with key target groups thru’ managing the flow of relevant information sharing (not giving) to build relationships and reputation. Don’t engage in ad hoc marketing communication activities. It’s an ongoing dialogue to influence the perceptions people have of your company which impacts your image and company reputation.

6. Keep communicating, creating ‘stories’ for exposure, identification and image. Position your company within the stories. Add to the narrative regularly so as to attract attention and convince them of what makes you different from others and tell what you have been doing to make their perceptions of you better, or their lives better.
7. Manage your reputation – thru’ messages, behaviour, employees, CSR et cetera. Use the media (editorial not adverts) to create news and publicity about you and what you do. If people perceive you in a good light, your image improves and your reputation grows stronger.

8. Keep all the pieces of the Marketing Mix together. Plan for integrated campaigns that ensure that you speak with ONE voice and your products and services uphold your promises. Your actions and communication must be in unison. Contradictions confuse people. Don’t try to pull the wool over their eyes by giving information for your own ends, rather share it collaboratively. No longer are companies seen as the owners of information – there are no ‘fundis’ – everybody is a learner and a teacher.

Today people can access whatever information they want about a product or service and they can verify the information gathered. They ‘google’ a product or service, get thousands of companies doing similar things. But what makes them choose one and not the other?
Do things differently and see the difference!